Andrew_Forseth_Headshot.jpg

Hi!

I’m a designer and business development specialist with a Bachelor of Science in industrial design from University of Cincinnati. I focused my studies in product design with a keen interest in developing viable products for market and understanding how design can elevate a brand. I actively seek ways to build revenue and cultivate business by developing exciting customer experiences.  I enjoy applying my knowledge, experience, and grit towards the product life cycle from conception to strategy to implementation.

Outside of design I enjoy trying new recipes, taking care of my plants, scouring craigslist/FB Marketplace for vintage audio equipment and furniture, watching Formula 1, and volunteering as captain of Mazeppa Fire Engine #2 as part of the Nyack, NY volunteer fire department.

Experience


Symbol Audio – Operations, Marketing, & Product Development Manager Nyack, NY

2015 – Current

  • Advise on and execute company growth strategies through internal initiatives and activation of outside resources within a limited budget

  • Collaborative member of product design team producing concepts, renderings, and prototypes

  • Manage and execute product development from final designs to production via creation of engineering drawings, worldwide supply chain development, sampling, and quality assurance

  • Manage digital advertising campaign strategy and creative across SEM, Social, and GDN channels. Collaboratively review data and strategy to optimize campaigns for conversion and ROI with third-party ad buying team.

  • Manage e-commerce website maintenance and development to ensure maximum uptime, UX for conversion, and SEO including a full site redesign and platform migration in 2017

  • Manage operations to ensure timely, cost-effective, accurate, and quality delivery of parts and merchandise

  • Design, develop, and execute plans for trade shows including booth construction, transportation, and supporting printed materials. 


Tovin Design Ltd | Designer | Nyack, NY

2015 – Current

  • Lead all graphic design and branding projects for external design licensing clients

  • Collaborative member of product design team producing 2D and 3D CAD for rendering and manufacturing


Symbol Audio | Intern | Nyack, NY

2014 – 2015

  • Designed and sourced new parts from vendors worldwide for new and existing products

  • Provided customer and technical support for clients

  • Created design improvements to current products to optimize production times and packaging

  • Designed and built numerous working prototypes

  • Generated concepts for custom art collaboration pieces


Ingersoll Rand | Industrial Design Intern | Annandale, NJ

Summer 2013 & Spring 2014

  • Collaborated with foreign vendors under the direction of marketing to create new product for the vehicle services line

  • Designed and built functional prototypes utilizing new technology for the company technology fair; resulted in new products on the line plan


Hasbro Toys | Playskool Design Intern | Pawtucket, RI

Summer 2013 & Spring 2014

  • Partnered with engineers, marketers, and designers to develop toys for the Sesame Street license

  • Completed full development of a role-play toy for the 2013 product line with over 100,000 units sold

Additional Experience

Mazeppa Fire Engine Company no. 2  |  Nyack, NY
Current Rank: Captain                   

2017- Current

  • Inspect and maintain apparatus and equipment for hazmat and
    fire readiness

  • Develop and execute weekly company level training

  • Lead a small crew of firefighters in coordinated fire suppression to save life and property

  • Continual training to remain current in tactics 

  • Approximately 250 hours & 500 alarms annually